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2/16/2004

The more I know, the less I understand. 

So I left you last time with a link to i-Pod's dirty little secret. Hopefully you have watched the film by now and madly rushed to return your i-Pod, realizing that it is, in fact, a waste of money. Or maybe you were slightly skeptical of this film. I was too... but then I checked the official apple web page (if you want to look at it, google it yourself. In passive resistance, I refuse to link it to this wholesome blog.) and did my research... alas, the allegations are true.

But had we all been discriminating consumers from the beginning, we would have seen through the i-Pod right away. The i-Pod's big selling point (lifted directly from an ad): "The iPod gives you a huge 15GB, 20GB or 40GB hard drive — big enough to hold 10,000 songs. Do the math: that’s four weeks of music — played continuously, 24/7 — or one new song a day for the next 27 years."

Let's do some more math. The i-Pod battery only lasts for 18 months. That means you will have to buy 18 i-Pod batteries if you want to hear all 27 years of songs. At $255 a pop, you will spend $4590 on i-Pod batteries.
If you are buying your music in the i-Tunes store for about a dollar each, you will have to spend $10 000 in order to use your i-Pod to its maximum capacity. TEN THOUSAND DOLLARS. Add that to the cost of the batteries and the player itself, and you are looking at quite an investment my friends.

Now let's look at it from a logical point of view. No portable music player is built to last for 27 years. They will either become worn out, or break, or be overtaken by newer, better technology. For instance, i-Pod is already marketing its "next big thing", the i-Pod mini. Slightly smaller in size than the original i-Pod but just as big a waste. We should also take into consideration that no one has time to listen to 10 000 songs. The concept is ridiculous. But in this rampant consumer-culture, more is more.

I would like to post a challenge to anyone reading this entry. Kill your i-Pod. Kill your music-downloading software. Question your consumer impulses. Stop looking at music as a more is more industry and start experiencing it. Go to shows. Listen to vinyl. Learn guitar.

Long Live Analog.

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